Marketing and Media Summer Courses in Oxford
Explore how brands communicate, audiences respond and media shapes the way ideas are shared with Atlas Summer Courses. Our two-week Marketing and Media summer course in Oxford, designed for students aged 16–17, gives you the opportunity to explore the relationship between marketing, communication and media while developing your analytical, creative and strategic thinking.
Through small-group seminars, tutorials and independent study, you'll examine how organisations connect with audiences, consider the influence of different media and develop your ability to evaluate and communicate ideas while enjoying the wider experience of spending your summer in Oxford with Atlas Summer Courses.
What's Included?
Your residential Marketing and Media summer course in Oxford includes academic teaching, accommodation, meals, a certificate on completion, airport transfer from Heathrow and insurance.
Choose from Plus, Superior and Premier packages, with accommodation and additional benefits varying by package.
Study Marketing and Media in Oxford
Our Marketing and Media summer course in Oxford gives students aged 16–17 the opportunity to spend two weeks exploring how organisations communicate, how audiences engage with messages and how media influences the way information and ideas are shared as part of an Atlas Summer Courses summer experience.
Marketing involves understanding audiences and developing strategies to communicate the value of products, services and ideas. Media provides many of the channels and formats through which those messages reach people, from traditional forms of communication to digital and social platforms.
Across the course, you'll be encouraged to think beyond individual advertisements or campaigns. You'll consider why organisations communicate in particular ways, how audiences might interpret different messages and how strategic and creative decisions can influence engagement.
Outside your academic sessions, you'll experience the wider programme alongside other students, with time to enjoy Oxford and take part in the social and cultural elements of your summer.
What Will You Study on a Marketing and Media Summer Course in Oxford?
There is no prescribed syllabus that every student follows. Atlas Summer Courses tutors create their own syllabi, drawing on their expertise while taking the interests, abilities and learning needs of their students into account.
Depending on your tutor and group, you could explore different areas of marketing, branding, communication, audiences and media.
You might consider questions such as:
- How do organisations understand and communicate with different audiences?
- What makes a brand distinctive?
- How can different forms of media influence the way a message is received?
- What makes a marketing campaign effective?
- How have digital and social media changed communication between brands and audiences?
- How can creativity, research and strategy work together in marketing?
The precise content will reflect your tutor's academic expertise and the interests of the students in your group. Any syllabus shown on our website is an example from a previous course rather than a guarantee of the exact topics you'll study.
How You'll Learn on Your Marketing and Media Course
Atlas Summer Courses' Marketing and Media summer course combines small-group seminars, tutorials and private study, giving you opportunities to examine ideas, discuss different approaches and develop your own thinking.
Ages 16–17
18 hours of small-group seminars
You'll take part in six three-hour seminars, exploring marketing and media through discussion, case studies and activities. You'll be encouraged to analyse different approaches, consider how audiences might respond and develop reasoned ideas of your own.
2 hours of tutorials
You'll have one tutorial each week, usually with your tutor and one other student. These focused sessions give you the opportunity to discuss the essay or project you've been working on, explain your thinking and receive detailed feedback.
Around 20 hours of private study
You'll complete reading in preparation for seminars and work independently on an essay or project for each tutorial.
Together, these different forms of teaching encourage you to participate actively, develop your own ideas and take greater responsibility for your academic work.
Your Summer Experience in Oxford
Your time with Atlas Summer Courses extends beyond your Marketing and Media course.
You'll spend two weeks living and learning alongside other students, combining your academic programme with the wider social and cultural elements of the summer experience.
Outside your academic sessions, you'll have opportunities to spend time with other students, enjoy Oxford and take part in the activities and experiences included within your programme.
Accommodation and additional programme benefits vary according to the package you choose, so you can compare the available options before applying.
Explore the summer experience in Oxford.
Who Is Our Marketing and Media Summer Course in Oxford For?
Our Marketing and Media summer course in Oxford is designed for students aged 16–17 who are curious about brands, communication, audiences and the role media plays in shaping how ideas are presented and understood.
You don't need to have studied Marketing or Media before joining. The course may particularly appeal to you if you're interested in business, branding, advertising, digital media or communication, or if you enjoy combining creative ideas with analytical and strategic thinking.
You'll develop transferable skills including critical thinking, communication, analysing audiences, evaluating different approaches, independent study and presenting ideas clearly.
Learn from Expert Tutors
Atlas Summer Courses tutors are experienced educators and subject specialists active across academia, industry and education.
They bring their own academic expertise and interests into their teaching and have the freedom to shape their syllabus around both their specialism and the students in their group. This means different Marketing and Media summer courses in Oxford may explore different areas of marketing, communication and media.
Tutors are confirmed closer to the summer, so profiles on our website are examples of tutors who have previously taught with us rather than confirmation of who will teach your course.
Where Can Marketing and Media Take You?
Marketing and Media bring together an understanding of audiences, communication, creativity and strategic thinking.
Students interested in these subjects may go on to study areas such as marketing, media and communications, business, advertising, public relations or other related disciplines.
The analytical, creative and communication skills associated with Marketing and Media can also support future paths across marketing, branding, digital media, advertising, communications, content, business and other creative and commercial fields.
A Marketing and Media summer course in Oxford gives you the opportunity to explore these interests before making longer-term academic decisions and discover which aspects of the subjects interest you most.
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FAQs about Atlas Summer Courses
Atlas Summer Courses offers a wide range of summer courses in Oxford across subjects including sciences, humanities, social sciences, business, medicine, law, engineering and creative disciplines. Courses are available for different age groups, with the exact subjects available depending on the student's age and course dates.
Our summer courses in Oxford are available for students across several age groups, including 13–15, 16–17 and 18–24. Teaching and independent study are designed around each age group, giving students an appropriate level of academic challenge and independence.
Our residential summer courses in Oxford combine academic teaching with accommodation, meals and a wider programme of social and cultural experiences. Inclusions and accommodation vary by package, so students and families can compare the available options when choosing their course.
No. Atlas Summer Courses is an independent summer course provider and is not part of, affiliated with or endorsed by the University of Oxford. Our summer courses in Oxford are organised and delivered by Atlas Programmes, with the focus on our academic courses and the wider Atlas Programmes summer experience.
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Choose from over 40 subjects taught through flexible, age-appropriate programmes. Our tutors adapt their teaching methodologies to different age groups and shape course content around students’ interests, rather than following a fixed curriculum.
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