Marketing and Media
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Marketing and Media Summer Courses
Explore how brands communicate, audiences respond and media shapes the way ideas are shared with Atlas Summer Courses. Designed for students aged 16–17, our two-week Marketing and Media summer course gives you the opportunity to examine the relationship between marketing, communication and an increasingly digital media landscape.
Through seminars, tutorials and independent study, you'll explore how organisations understand their audiences, develop messages and use different media channels while building your ability to analyse campaigns, question strategies and communicate your own ideas.
What's Included?
Your residential Marketing and Media summer course includes academic teaching, accommodation, meals, a certificate on completion, airport transfer from Heathrow and insurance.
Choose from Plus, Superior and Premier packages, with accommodation and additional benefits varying by package.
Why Study Marketing and Media Together?
Marketing is about understanding audiences and communicating value, while media provides many of the channels through which those messages reach people.
Studying the subjects together allows you to examine both the strategy behind communication and the media environment in which it takes place. You might consider how organisations build brands, why particular campaigns attract attention or how different audiences respond to the same message.
Digital platforms have made this relationship even more important. Social media, online advertising and changing patterns of media consumption have transformed how organisations communicate and how audiences interact with brands.
A Marketing and Media summer course gives you the opportunity to explore these connections and develop a more critical understanding of the messages you encounter every day.
What Will You Study on a Marketing and Media Summer Course?
There is no prescribed syllabus that every student follows. Atlas Summer Courses tutors create their own syllabi, drawing on their expertise while taking the interests, abilities and learning needs of their students into account.
Depending on your course, you could explore areas such as branding, consumer behaviour, advertising, digital marketing, social media, audience analysis, media strategy or communication.
You might consider questions such as:
- Why do people choose one brand over another?
- What makes a marketing campaign effective?
- How do organisations understand and target different audiences?
- How has social media changed the relationship between brands and consumers?
- How does the choice of media affect the way a message is received?
- What ethical responsibilities do marketers have when trying to influence an audience?
This flexible approach allows tutors to explore their specialist areas while responding to the interests and progress of the group. Any syllabus shown on our website is therefore an example from a previous course rather than a guarantee of the exact topics you'll study.
How You'll Learn on a Marketing and Media Summer Course
The Atlas Summer Courses Marketing and Media summer course combines small-group seminars, tutorials and private study across the two-week programme.
18 hours of small-group seminars
You'll take part in six three-hour seminars, exploring marketing and media through discussion, case studies and activities. You may analyse campaigns, consider different audience perspectives and evaluate the decisions behind real-world marketing and communication strategies.
2 hours of tutorials
You'll have one tutorial each week, providing a focused environment in which to discuss the essay or problem sheet you've been working on and receive detailed feedback.
Around 20 hours of private study
You'll complete reading in preparation for seminars and work independently on an essay or problem sheet for each tutorial.
Together, these give you experience of a more independent approach to academic learning, where research, analysis and your own ideas all play an important role.
Who Is the Marketing and Media Summer Course For?
Our Marketing and Media summer course for 16–17-year-olds is designed for students who are curious about brands, audiences, communication and the media that surrounds us.
You don't need to have studied Marketing or Media before. The course may particularly appeal to you if you're interested in advertising, social media, branding, business, communication or why people respond differently to the messages they encounter.
You'll develop transferable skills including critical thinking, analysis, research, independent study and communicating your ideas clearly.
If you're particularly interested in the wider role of media and communication, you can also explore our Media Studies summer courses.
Learn from Expert Tutors
Atlas Summer Courses tutors are experienced educators and subject specialists active across academia, industry and education.
They bring their own academic expertise and interests into their teaching and have the freedom to shape their syllabus around both their specialism and the students in their group. This allows your Marketing and Media summer course to explore contemporary examples and developments alongside established academic ideas.
Tutors are confirmed closer to the summer, so profiles on our website are examples of tutors who have previously taught with us rather than confirmation of who will teach your course.
Where Can Marketing and Media Take You?
Marketing and media connect with a wide range of subjects at university and beyond.
Students interested in these areas may go on to study marketing, media, communications or related subjects such as business, advertising, journalism, public relations or digital media.
The analytical, creative and communication skills associated with Marketing and Media can also support future paths across marketing, advertising, brand strategy, communications, public relations, media, publishing and digital industries.
A Marketing and Media summer course gives you the opportunity to explore these interests before making longer-term academic decisions and discover which areas of marketing and communication interest you most.
Don’t see the course you’re looking for?
Explore our full range of courses by subject, age, and location using our course finder. With over 40 subjects available across top locations, there’s something for everyone.
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FAQs about Our Summer Courses
No. You don't usually need to have studied your chosen subject before joining an Atlas Summer Courses summer course. Courses are designed for the relevant age group, and tutors can adapt their approach to the abilities, interests and experience of the students in their group.
There is no fixed curriculum that every student follows. Our tutors create their own syllabi based on their academic expertise and the interests and learning needs of their students.
This means the exact topics can vary between courses and years. Any syllabus or topics shown on our website are examples from previous courses and shouldn't be taken as a guarantee of exactly what you'll study.
Teaching depends on your age group. Students aged 9–12 and Scholars aged 12–14 learn through structured, interactive small-group classes. Students aged 13–15 combine small-group seminars with private study, while students aged 16–17 and 18–24 experience seminars, tutorials and independent study.
Across our programmes, teaching is designed to encourage active participation, questioning and independent thinking rather than simply listening to lectures.
Your course includes your academic programme, accommodation, meals and a certificate on completion, alongside the activities and experiences included within your programme.
What's included can vary depending on the programme, age group and package you choose, so we recommend checking the individual course details for the full inclusions before applying.
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Summer Courses
Choose from over 40 subjects taught through flexible, age-appropriate programmes. Our tutors adapt their teaching methodologies to different age groups and shape course content around students’ interests, rather than following a fixed curriculum.
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